Podcasting is the most effective tool for internal corporate communications that has yet to be invented. (External communications, too, but that is the subject for another post.)
Typically corporations communicate with their employees via broadcast voice mail, e-mail or intranet, essentially taking the "one size fits all" approach. While certainly there are times when one message applies to all employees ("We’re closed this Friday"), relevance is the critical factor that gets overlooked when taking this approach. Does a new product launch affect the sales team the same way it affects IT? Besides, the biggest issue that faces all of us, both at home and at work, is time.
Wouldn’t it be great if there was a targeted communications method that helped me at work, but didn’t make me have to come to a full stop by reading some e-mail, listening to some voice mail or searching on the intranet only to find out that the message was totally irrelevant to my role in the company?
When is someone going to invent the method of communication that speaks directly to me, allows me to take it in whenever and wherever I see fit and keeps me connected and involved?