Web video content is improving. Search is improving. Is anyone noticing?

Apparently, yes.

According to the Online Publisher’s Association, internet users are spending nearly half their online time visiting content, a 37% increase from four years ago. The study shows that the primary role of the internet has shifted from communications to content. The study is pretty interesting and can be found here.

One of the nice conclusions is further proof that one person’s success does not have to mean another’s failure. While some in the old media (read: Hollywood) are afraid that this might be the death knell for traditional TV and film distribution models, other glass half-fullers see this as the opening of new business models like pay-to-own downloads (iTunes), subscription services (RSS) and online rentals (Amazon Unbox, among others).

Got a good idea? Get it out there and make it easy for people to find it and get it. But,in the inimitable words of radio and TV host Jim Rome, "Have a take. Don’t suck."