So Apple did their big pre-Holiday season roll out of the updated line of iPods and the new iTunes store yesterday (September 5). New features, more storage, different colors and one new product- the iPod Touch, which is an iPhone without the phone. We’re not in the business of reviewing Apple products, as much as we love them. (Go to Engadget if you want the full 411 on all the latest products.)
Rather, what we found fascinating about Steve Jobs’ speech was some of the facts regarding the digital influence. Peep this:
- Over 600 million copies of iTunes distributed
- 3 billion songs purchased on iTunes
- 95 million TV shows purchased
- In the US in 2006, ONE THIRD (32%) of all music released was digital only, that is to say, not on CD but only as a download. One third. Talk about digital influence.
All these stats are only relevant to iTunes and the amount of content that THEY have aggregated. It boggles the mind to try and extrapolate that across all content aggregators across the entire web.
It’s happening, folks. Are you ready?