Great piece in the Wall Street Journal online edition this week about the clever ways different individuals and businesses are using online video to drive traffic and drive sales.
One of the more interesting (although potentially Lonelygirl-ish) anecdotes was about a Chicago based artist who posts regular videos that feature her as she paints, but also as she offers her opinions and ruminations on a host of topics. She’s gotten millions of hits and, evidently, sold lots of her work this way.
The article goes on to mention several other groups and businesses that are creating compelling (usually funny) video content in order to move product. Easier and cheaper than a 30-second spot and if you can hit that viral sweet spot, the public can take over your marketing for you.
The article is a great primer and also has links to click through to watch the campaigns themselves.