The future of online content is in the hands of the 1.3 billion worldwide users of the internet. Since mobile phones outnumber personal computers by about 3 to 1, it’s all about portable interactivity.
Striking film and TV writers are now looking for ways to bypass the Hollywood studio system and produce and distribute their content directly for the net. The are seeking out VC funding as well as technology partners to make this happen. Advertisers would feel more comfortable with a model like this since it assuages their fears of being aligned with user generated content that might be objectionable or of low quality.
It’s a brave new world.