Horowitz Associates, a market research and consulting company,just released a report analyzing the rapid growth in consumption of broadband video content. It reveals that 61% of high speed users watch or download online video content at least once a week and 86% do so on a monthly basis. That is up 16% and 15%, respectively, from 2006.
Naysayers often set up a false choice, the way some politicians love to do. They will tell you that online media will never kill TV and radio. Who ever said it would or, for that matter, should? Radio didn’t kill TV. TV didn’t kill newspapers and magazines. The automobile did not kill the horse- it just repurposed it.
The point is, exploiting online media to you or your company’s advantage is not akin to giving up. "Oh, well, we can’t afford a big TV campaign. I guess we’ll do something on YouTube and hope for the best." You now have more control than ever and you have, most importantly, an audience starving for good content that already has trained themselves to search for what they want.
Are you giving it to them? Do you even know what it is? Need some help?
