One of the major challenges we encountered in 2007 as we tried to evangelize the gospel of New Media was a combination of entrenched ways of thinking and maybe a dollop of fear of the unknown. We are, of course, undeterred. Our work is made easier by the unending raft of coverage of new media by the traditional media.
As we begin the New Year, this quote seemed particularly well-focused:
It must be considered that there is nothing more difficult to carry out, nor more doubtful of success, nor more dangerous to handle, than to initiate a new order of things. For the reformer has enemies in all those who profit by the old order, and only lukewarm defenders in all those who would profit by the new order, this lukewarmness arriving partly from fear of their adversaries, who have the laws in their favor; and partly from the incredulity of mankind, who do not truly believe in anything new until they have had the actual experience of it. Thus it arises that on every opportunity for attacking the reformer, the opponents do so with the zeal of partisans, the others only defend him halfheartedly, so that between them he runs great danger."
The Prince, published 1513
Niccolo Machiavelli (b.1469-d.1527)