One of these days "new media" will stop being new. Maybe that day is inching closer.
At the recently concluded Consumer Electronics Show in Las Vegas, Tivo announced that it was making its popular Season Pass functionality available for web video by simply subscribing to your favorite stuff via RSS. This immediately elevates internet content, making it easily available as part of the customized and personalized TV viewing experience that Tivo provides. This was a long time coming, and further validates the place that internet content occupies in consumers’ overall entertainment mix.
The second trend that we read about with great interest came from eMarketer.com and it suggests that for advertisers in this fragmented internet world where the old pattern of interruption messaging is dying out, they must make their ads into content. Once again, hitting on the topic of engagement (that we talked about here and here), CEO Geoff Ramsey averred,
"The new ad model is about creating great content and finding clever ways to embed it in the fabric of communities and content platforms where consumers are hanging out and actively participating."
Indeed, when was the last time you forwarded a banner ad to someone?