The online video audience has grown significantly in the past year, and the reasons for that are compelling ones.
Women and older internet users are closing the gender and age gap that might have once existed. Adam Wright from Ipsos MediaCT who conducted the study observed, “Television networks, movie studios and other video entertainment entities will need to recognize the growing demand among all consumers for digital distribution. Streaming video is no longer something just teens and twenty-something’s are enjoying, but rather it has become a fixture in mainstream America’s daily routines.”
Think of your own internet habits, especially in this election year where videos are being uploaded, downloaded, forwarded and shared like crazy. There is no longer anything exotic about watching video online. On the contrary: those companies and organizations that eschew online media will find themselves left behind or, worse yet, having their story told by someone else.