I spend a lot of time talking and reading about social media. Trends in new media and social media as new methods of communication fascinate me, and I am completely immersed in all of it. I read tons of blogs, download tons of podcasts and do all I can to stay on top of what’s out there.
What happens sometimes, however, is that you end up in a kind of echo chamber where you forget that there are millions of people out there who have never heard of Twitter, might never download a podcast on purpose or venture onto Facebook, comment on a blog, etc. Some of the reasons might be generational or, more likely, that change is slow and incremental.
That’s why I found a recent encounter so encouraging. I was at a golf course near my house and when I went into the pro shop to pay for a token for some practice balls, all the TVs were turned off. Now, on any given weekend in every pro shop in America, all TVs are tuned to whatever tournament is being contested that weekend or, at the VERY least, the Golf Channel. Instead, the 50-something staffer was watching YouTube. He paused it when I came in and I could not QUITE make out what he had on, but where he paused it I was able to see that it was a documentary from the BBC about the Victorian era.
I LOVE that there was nothing on but this guy was not going to be deterred. For all of you out there who are wondering: the revolution is BEING televised.