I am big fan of the blog Podcasting News. In the wake of the election, they posted their analysis of how Obama crushed McCain in terms of his masterful use of technology, new media and online communications tools.
The main takeaway is that Obama was always in control of his message where the McCain campaign, for lots of reasons, was often reacting to events and sometimes getting burned by new media.
The analysis does seem to leave out the benefit he derived from online media most central to his victory which was his fund raising prowess, much of which came from online donations and those solicited through e-mail, his website or the Obama iPhone app.
Nevertheless, it is a great recap of how to use online media to win friends and influence people. The stakes could not have been higher and the outcome was by no means assured. If the President-elect is committed to a new media strategy, there might be a lesson for every business or organization looking for a way to start a conversation.
Read the recap here.