People love lists. Top 10 lists are typically among the most read blog posts out there. Heck, David Letterman developed a thriving industry based on lists.

So, as a follow up to our last post about whether or not corporations should blog, consider this: Cleveland Browns GM Phil Savage had been on the receiving end of several e-mails over a period of months from a passionate   Browns fan. After the Browns eked out a 29-27 win over the Buffalo Bills this past Monday night, Savage responded to this fan, who had written a frustrated e-mail DURING the game when he feared his beloved Browns might lose another one, by dropping an f-bomb on him and suggesting he go and root for the Bills. And this is while the Browns were WINNING! (The full e-mail back and forth can be seen here. Hilarious that the FAN who was told where to go is the one who is contrite after the fact. If you have a few minutes, you really should read it.)

Naturally, the one who gets his name in the paper is the Browns GM for responding this way to a fan. Let me repeat this: a fan questions the sanity of the coach and management of his favorite NFL team and that team’s GM responds by telling him to perform a physically impossible act.

Are you seeing my top 10 list take shape yet?

If you’re going to be in the social media space, and yes, this means e-mail, too, here are your top ten things you need to do:

1 through 10- USE COMMON SENSE!

Tips 11-20 to be featured in an upcoming blog post. Have a good weekend, everyone. And Go, Browns!