As we head into 2009 on rather wobbly economic legs, I wanted to do my part to try and ease the anxiety that so many of us are feeling.
2008 proved to be a good year for our consulting practice here at Clearcast. My suspicion is that in this time of businesses contracting and looking for savings where they can find them, coupled with the ever increasing interest in social networking tools for business, 2009 will be busy, too. The pundits would have you believe that all business has completely ground to a halt, but we all know that is simply not so. Slow, yes. Stopped, of course not.
I will endeavor to make this blog more useful to those of you working in businesses or organizations that are trying to figure out how best to navigate the social web and extend their digital influence. We will continue to offer tips and useful information, as well as analyses of industry trends, and maybe even the occasional link to a cool program or funny video, just as we have always done.
I realized that a lot of you derived great value from our podcast, based on the number of downloads we received last year. I plan to make that an integral part of our overall offering, beginning with a new episode next week. If you’re new around here, head over to the “Podcast” channel over there on the right, or, better yet, subscribe for free in iTunes so you never miss an episode.
For your part, I would only ask that you participate in the comments section and help to shape the blog into something that is as laser focused and useful as possible. Post comments, send e-mail, follow me on Twitter, friend me up on Facebook- whatever way you find most comfortable to interact with me. (All the relevant links are also over there on the right…)
Social networking is an additive element to your overall marketing plan. It is not the be all and end all. But it IS vitally important to understand the tools and their implementations, so let us help you.
Here’s to defying all the predictions for 2009. It can be a great year for all of us.