Not sure how much higher the numbers can go, but the latest online video figures for December 2008 are out from comScore and they just keep on growing.
US internet users viewed a record 14.3 billion videos in December, up 13% over the previous month. Google sites, which include YouTube, accounted for 2 of every 3 users who watched video.
What is interesting to me is that Hulu made some big gains, meaning that the AMOUNT of time people spend watching video is also increasing. The average duration of online videos watched was just over 3 minutes, but that number jumps to over 10 minutes on Hulu. Not sure if Alec Baldwin’s Super Bowl commercial for Hulu will bump those numbers up any further- something worth watching (pardon the pun).
How and how much online video do you watch? Do you seek it out on your own, or do you rely on forwards? And what did you think of the Alec Baldwin ad? I thought Hulu missed a big opportunity by almost insulting us. Do you agree?
2 Responses to “Is Hulu changing our online video habits?”
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Matthew Chamberlin is a social media marketer, experienced video producer, blogger and speaker at industry conferences, keynotes and corporate events.
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In the latest Economist they have a short article on Hulu, with a graph showing that YouTube users watch far more videos than on other sites. What they don’t show is the duration of the videos watched, which seems to be an error in their reporting.
Now that we have the Roku box I’d say we watch at least one instant watch title a day between the 4 of us, as well as one or more shows a week on Hulu. Youtube is always on for our youngest, they have a lot of Spiderman related content.
Internet radio is likewise always being used.
Thanks for the comment, Nick.
Further proof that the shift is on!
Longer duration is debunking the myth that people won’t sit still in front of their computers for anything longer than 3-5 minutes. But with devices like Boxee, Roku or AppleTVs, you don’t HAVE to sit in front of your computer- just throw it onto your TV.