I don’t know. This is not that kind of a blog.
But I CAN tell you what women are doing online: the same thing as everyone else.
According to a study released recently from BlogHer, iVillage and Compass Partners, women are turning to blogs and social networks in ever increasing numbers as their primary source of information, community interaction and entertainment.
This shift is taking time away from reading newspapers and magazines, watching TV and talking on the phone. Of the women surveyed who participated in some kind of social media activity, over half either read or wrote blogs, 75% were on Facebook or some other community-based site and 20% were using Twitter. Not surprisingly, women bloggers were at the leading edge of social media participation.
The thing is, I read studies like this and I kind of scratch my head a little bit. First of all, it’s not immediately clear if this news represents a shift in behavior among women, or if internet uptake has been the same among the sexes. It seems to me that the Internet is there for all of us and we all pretty much use it the same way: educate ourselves about the things we are interested in, interact with friends or network for business, and research reviews and opinions before we make purchases.
Findings like these ought to be titled “Women Are People, Too.” Make of them what you will. (This just in: Women use computers. Film at 11.)