Shortly after the iPhone was released a couple of years ago, in very short order it became the number one camera that people were using to upload photos to Flickr. What Apple figured out a long time ago is how to make the overall user experience a simple, intuitive and fun one.
The new iPhone 3GS now shoots and uploads video with just a couple of clicks. The result? YouTube reported that in the six days after the 3GS release, video uploads to the site increased by 400%. But think about the potential if the phone had been widely available in Iran? What about for retailers who want to post quick updates about new shipments into their stores?
Video is still the most effective way to tell your story and the usage numbers continue to grow. We recently began the deployment of a series of videos for one of our clients and decided to use their facebook fan page as well as 6 or 7 different video sites including YouTube, Vimeo, Dailymotion, Metacafe, Yahoo and Blip. The lesson being you never know where people might be searching for information about your product or service, but you need to research the different methods of reaching them. YouTube is clearly the 800-pound gorilla, but it is important to reach people wherever they might be.
Technology continues to make this easier and easier.