I have to apologize for falling down on the job a bit as far as the podcast is concerned. I had pledged at the beginning of the year to release them more regularly since I noticed, to my delight, that the previous episodes from 2008 had been downloaded in surprising numbers. No excuses- I just have not gotten it done.

SO- to try and make up for some lost ground, I am releasing a slightly longer podcast, but one that I hope will bring some real value for those business owners, PR people and marketers who are looking to figure out the best way to incorporate social media into their overall communications plan. I have been speaking at a lot of conferences around the country delivering this message in one form or another, so I have decided to post it as a podcast for those of you who might be looking for a quick primer. The slides that go along with it can be found at at Slidshare.net and are available as a free download.

Here is the link to the podcast in iTunes. Looking forward to hearing your thoughts.