I have written in this space (too many times to link to) about the absurd and reductive tendency on the part of the media and others to anoint “killers” every time a new piece of technology or social media platform comes out: iPhone killers, Kindle killers, TV killers, and on it goes.
Despite cratering ratings of many TV shows, TV still rules the roost and social media and the Internet actually enable and help to grow audiences, rather than be the oft-predicted TV killer. The 70,000 twitter posts per hour during last week’s Oscars telecast probably had something to do with its strong ratings showing.
Just as social media can help level the playing field allowing smaller brands, retail outlets, restaurants or mom & pop stores to have a fighting chance against household names, the same holds true for TV. David Carr’s March 15 piece in the NY Times quoted the GM of Oxygen Network who credited the popularity of “Bad Girls Club” to social media. The show “is knit so tightly into the social media system that on nights it is on, its characters and plot make up 5 of the top 10 topics on Twitter.” (We will leave out any discussion of the relative quality of programming for now.) For live programming, such as the Oscars, social media can be an even bigger boon. New services such as Hot Potato offer a foursquare-style ability to “check in” to a particular live TV program (think the NCAA basketball tournament or CNN) and let friends socialize and comment in real time.
All of these trends help stanch the ratings hemorrhaging that has been afflicting TV for some time now.
Methinks the web-fearing TV exec doth protest too much.