As the noted philosopher Wayne Gretzky observed, "I skate to where the puck is going to be, not where it has been."
In the wake of the recent YouTube presidential debate, it’s worth remembering that many of the candidates chose a podcast as their method of delivery when they announced their candidacies. This speaks to the power of online video to transform the way we all communicate. EMarketer predicts that from 2006-2010, the number of online video viewers will grow 50% to 157 million consumers. That is a big number, no matter how you slice it. The advertising opportunities will grow along with that number, with an 89% growth predicted for 2007 alone.
Online video is the fastest growing way for marketers to connect with consumers, but context and environment matters.
How much of your ad budget have you allocated?