Here in the US, we are all getting ready for Thanksgiving which usually means eating so much you can barely stand up. So as not to fill up your heads, as well as your stomachs, here a few bite size observations for you to chew on over the weekend. (Have I beaten the metaphor into submission yet?)
1- Atlantic Records announced that for the first time in its history, more than half of its US music sales came from digital products like iTunes downloads and ringtones. Digital revenue now accounts for 18% of Atlantic’s parent company Warner Music Group’s total revenue. Atlantic is all by itself in this regard as physical CDs still make up two thirds of all music sales at the other labels. Digital revenue will not make up for the losses elsewhere, so they will have to continue to seek out other revenue streams, which is a lot easier to do once you remove your head from the sand.
2- New York City’s Metropolitan Transit Authority announced that it will begin offering customized e-mail or text message alerts to its riders on the subway, Long Island Rail Road and Metro-North commuter lines. Now riders will be able to find out about service delays and at least know why they’ve been standing on the platform forever without a train coming. Hey, knowledge is power, right?
3- eMarketer predicts that the online video audience will surpass 88% of the internet user base by 2012 or, roughly, 190 million users. The production and distribution strategies are mirroring the traditional TV models and more ads are coming, folks. But, as it becomes easier to transfer that video on your computer to your TV in the living room, it will redefine the notion of “on demand.”
Just a few examples of how the digital world we live in is changing everyday and even the unsexiest organizations (that’s right, MTA, I’m looking at you) are figuring out new ways to stay in contact. Are you?
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