For the past couple of years, since the advent of the iPad and other tablets, there has been a lot of digital ink spilled over how we’re living in a “post-PC world”. It got me thinking as to what that means.
At first blush, it sounds like the prediction that the computer as we know it is going away forever. With today’s announcement that Dell is taking itself private (the opposite of what you usually hear, right?) and the lack of focus on the part of Apple over the past 3 or 4 years on OSX upgrades, it might seem that the headlong surge to mobile computing might be the end of our relationship with our computers at home or work.
Not so fast.
As we sit here today, I believe the definition of a “post-PC world” means how we interact with our data and how that data is stored. Cloud storage has made it insanely easy to never be far from your digital stuff. Before, everything had to be stored locally on your hard drive. Now Dropbox, Amazon cloud services, Google Drive and dozens of others make all your stuff accessible from anywhere. The ability to get your music, documents, email, photos, etc. from multiple devices says more about how we store and interact with things, and less about the machines we use to get to that storage locker in the sky.
There are certain things that phones, tablets and other “post-PC” devices are still not much good at: Skype, video gaming, video editing, Photoshop, document creation and document editing etc etc etc., and until such time as they can handle “computer” tasks like these, they will always just be cloud access devices.
So, I think branding this evolution as post-PC is somewhat misleading. “Post hard drive” might be more accurate.
How about you? How much do you rely on the cloud?
I love keeping my eyes open for changing trends in behavior, especially online behavior.
The battle to maintain one’s privacy in a world of socially mediated publicness is a topic well picked over. Both celebrities and folks of less renown have all had a digital mishap, whether it’s the mistaken click on “Reply all” or the R-rated photo that ends up in the wrong hands.
The message of “the internet is forever” is probably as firmly embedded in the consciousness of folks young and old, just like “look both ways before you cross the street.” Not that people always heed the good advice they hear.
Into the breach have stepped several apps and services designed to anonymize your activity online. Wickr, Snapchat and the Silent Circle products are just a few examples of companies trying to help you keep your private life private.
Wickr offers “military-grade encryption of text, picture, audio and video messages.” Yikes!
Snapchat is a photo-only service (for now) that allows you to put a time limit on how long the picture will display on the recipient’s device, up to 10 seconds. I gather this one is popular with the younger crowd.
The Silent Circle family of products were created by a “mix of world-renowned cryptographers, Silicon Valley software engineers…and former US Navy SEALs and British Special Air Service security experts.” They even offer a feature called “Burn Notice.” Too much time watching USA Network?
All kidding aside, it appears that the time is right for options like these, for various reasons. While no one is FORCING you to post a status update on Facebook or check in on Foursquare, none of us ever feel totally confident that what we try to keep private actually remains that way. Our website visits are tracked by advertisers or your ISP, our emails and texts logged, phone conversations recorded. There is no digital equivalent to the Mafia movie scenes where the two guys walk outside amid traffic noise, and far from wiretaps, to have a private conversation.
Nowadays, closing the door to your office has no digital equivalent.
All of us have had that slightly queasy feeling that everything we do might someday be a part of the public record. I’m not positive that even these three services can successfully wipe the digital slate clean. It seems to me that communications sent from your phone, across a network to someone else’s device must be stored SOMEWHERE. Do your research.
Too often the argument for more privacy online (or off) is attacked with the tired argument of “well, if you’re not doing anything wrong, you shouldn’t be worried.” That is so stupid on its face I won’t comment further. Smart people do dumb things, to be sure, but there are few justifications for the level of invasiveness granted to corporations, public utilities, your employer, etc. And there are times when you might like to talk to someone about something, and not have the whole world potentially know about it.
This is not some unhinged Libertarian rant against Big Brother, but I wonder if we are not seeing some push back in an area that all of us have probably felt some prior discomfort.
Plus, getting to play “Mission: Impossible” with your phone could be kind of fun. “This text will self-destruct in five seconds…”
What do you think? Do you think these kind of apps are responding to a real need? Would you sign up for one of them? Post a comment.