I’ve been thinking a lot about Instagram lately and I’ve noticed that I am not alone.
A recent study from the Pew Research Center revealed that 46% of adult internet users post original photos or videos online that they themselves created. This was the first time they had asked about Pinterest, Instagram and Tumblr, so there is no historical data to compare the numbers to, but the numbers are sure to continue growing. According to the study, “27% of internet users between 18-29 use Instagram.”
And then this, from AllThingsD: “In August  US smartphone owners visited Instagram from their smartphones more frequently and for longer periods of time than they visited Twitter.” Instagram had an average of 7.3 million daily active users to Twitter’s 6.9 million, and they spent nearly twice as long perusing.
When Facebook allegedly coughed up $1 billion to buy Instagram, the black crows in the media focused on the astronomical price tag for a company that hadn’t made any money yet. I was more interested in WHY Facebook decided to acquire the popular service. More accurately, I’m intrigued by what the rise of photo sharing apps means to the future of communications. I happen to love Instagram and enjoy seeing the way people express their creativity. It also challenges me to try and find the visual narrative in any given situation. While there is certainly an overabundance of food photos, pet photos and pictures showing the view from an airplane with the wing featured prominently, I wonder how we will all tell our stories over the next few years. While Facebook and twitter allow for photo attachments, the updates that people post are largely text-based. Maybe it’s because of my background in creating television and video that I find visual storytelling more compelling, but I’m certainly not alone. If a picture is worth a thousand words, how much is a picture passed through a saturation filter worth?
Do you use Instagram or some other photo sharing app? What do you find compelling about it?