How to make iPad publishing work

My last few posts have been bullish about tablet publishing as a way for any business, organization or individual to better get their message in front of a locked-in audience. Way back when, back when social media was first becoming a tactic that folks were starting to be aware of, I often reminded audiences during the speeches or seminars I conducted for business groups: “You can no longer expect people to come to you or your website. You have to be where they are already congregating.”

This is just as true today as it was back in the dark ages of 2007, as mobile devices continue to make irreversible inroads with consumers.

Today, I am thrilled to announce the publication of our first iBook, which you can download by clicking here. St. Mark’s School is a New England boarding school approaching its 150th anniversary. As an institution, it is embarking on a series of education and curriculum changes for the 21st century that go to the heart of the school’s mission of educating young people for lives of leadership and service. The changes are complex and require some explanation and background and the school was looking for a thought provoking (and conversation provoking) way to best communicate these changes to the alumni community as a whole.

We tried to blend text, photos and HD video into a rich experience that resonates with readers. Because of the user experience of the iPad, unlike a four-color brochure or PDF, there is a much better chance that your audience will connect with your content since you are reaching them in a way that is comfortable for them.

This particular iBook is directed at a specific niche for a specific purpose, but that is exactly the point and the beauty of tablet publishing. In order to get your message out, you can just get your message out.

Some ideas don’t fit into a tweet.

For more about tablet publishing, click http://bit.ly/JX03Yv