As we have mentioned here and here, the advertising game is changing once and for all as it pertains to online. It is getting more sophisticated and more effective everyday. But, hey, don’t take my word for it. Online consumers are consistently more receptive to behaviorally targeted ads than contextual ones, with BT outperforming contextual by as much as 22%.
And as for that highly desired demographic, how’s this? The behaviorally receptive audience has a higher income, is more likely to shop online and spends more online. But the interesting twist is that behavioral ads work with both big spenders and smaller spenders. (More on the study here.)
This is a game changing trend that merits close watching.