Boing Boing, the self-described "directory of wonderful things," has started it’s own online television show. The have come up with a five day a week program, three to five minutes in duration. Boing Boing is one of the most visited blogs on the web for techies and those who are tech-curious.
Great- another online TV show, right? Not so fast. IBM has a three month deal as the show’s lead sponsor and Virgin America will be showing daily segments of the show as part of its in-flight entertainment offering. As one analyst put it, "The web, which has been seen as an ancillary medium for brands established elsewhere, is becoming an incubator of media properties that can extend over any number of platforms."
The takeaway here is that as an entire generation (and I don’t just mean young people) feels that the platform just isn’t important, seemingly small things like Boing Boing can end up playing very large.