According to a new study from Frank Magid & Associates, almost half the US population watched one online video per month. These viewers are an average age of 36 and pretty much split evenly down the middle male/female.
Funny videos lead the way, including forwarded or recommended videos, followed by news. Video search continues to improve and many newer sites like Metacafe, Brightcove, Revver and Veoh are more like TV channels and not just a massive dumping ground for video content.
It remains unclear whether or not individual video sites will clean up their acts, but they might do well to heed another key finding from this same study: the ability to search efficiently within a video site was the number one factor influencing repeat visits.