Search is improving everyday. Time was when video search lagged far behind keywords, but that time has past. As we have discussed before, search has overtaken communication as the main reason people use the internet. Powerful moving images will always trump words on a page when you are trying to engage and communicate with someone. That is how we all learn from the time we’re born: visual imagery, spoken word, music and visual text.
We recently discovered a great service called Tube Mogul that with the click of one button lets you upload your video content across 12 different sites and get powerful analytics. They recently posted on their company blog an example of a small business, in this case a California chiropractor, that posted a very simple video showing him adjusting a patient’s spine that generated about 10,000 organic (in other words, not paid) views and new customers.
Produce quality content, use compelling and accurate keywords so that your video gets found and promote, promote, promote.
In our own case, we can testify that by following several simple steps with the production, distribution and promotion of our own online series Gleicy Santos-Model Behavior, our search results have gone through the roof and continue to generate traffic both to our own blog as well as the myriad sites where the video is currently playing.
Online video can no longer be viewed as something your company ought to try "one of these days." As someone so aptly put it on that same TubeMogul blog post: "…when was the last time that a paid search listing or a banner ad raised your blood pressure or induced you to forward something to a friend? Get the point?"
Well, do you?