The television upfronts concluded in New York last week and the news was sobering. Six million viewers seem to have vanished and it is unclear if they’re coming back. Back in January, right here on this very blog, we predicted that viewers who were alienated by the writers’ strike might not come back they way they did after the previous writers’ strike. The Business Day headline from the May 12 New York Times wondered “In the Age of Tivo and Web Video, What is Prime Time?” And finally, FOX Entertainment head Peter Ligouri had this clear eyed assessment of the state of prime time TV: “But we should all look at what happened to those viewership levels and be shocked into being more aggressive about our thinking.”
The revolution is being televised. Just not on TV.